Facebook’s much-awaited update on its Video Plays Metric is finally here. The company announced changes in the way it calculates its 3-second and 10-second video ads and will be adding a new Video Plays Metric backed by Moat Verification. Reverse Thought gives you a complete breakdown of the current algorithm and its possible impact... 3... Continue Reading →
Consumers have many options when it comes to choosing a suitable financial service, thanks to the sheer competition in this sector. It is shocking that nearly 46 percent of the consumers do not recommend their financial service partner to their peers. This statistic is disastrous for financial services companies, who are constantly looking to expand... Continue Reading →
Finding the right Social Media Agency is not like buying apples. It’s like finding your red carpet outfit Each brand needs an active social media presence in order to thrive today. Neglecting this aspect can plunge your business back into the ground. Most companies manage their social media channels in-house, but it is indeed... Continue Reading →
With the power of being light and portable, smart-phones and tablets have conquered the kingdom of internet browsing. Today, people prefer surfing the endless terrain of the internet through their phones rather than the desktop or laptop on the go, in the train, on the bus, or while in queue for coffee. But like all... Continue Reading →
Smartphones and Internet have become an integral part of our lives with most users spending most of their time on their devices. It’s no wonder then that E-commerce is taking over in-store shopping at a growing rate. Low-cost barriers, exact measurable results and fairly detailed targeting options have made the internet a hotspot for finding... Continue Reading →
Facebook is still reigning as the big gun among the world’s Social Media Platforms, and any business that relies on Facebook for marketing has a lot at stake with its algorithm changes. Facebook’s algorithm holds the key to reaching the news feed of millions of users. And, any changes in the algorithm can make or... Continue Reading →
Digital world is highly competitive. Fight for your voice to be heard with these 7 ways.
So 2016 is here. We all have a huge list of expectations from the year ahead of us - Some want money, some want love, some want to lose weight, others want to gain weight-- the list goes on. But here is our list of wishes of things we want in 2016. I'm sure you'll... Continue Reading →
The Indian textile industry caters to the global demand for quality textiles. The sector boasts of a huge number of listed companies- stalwarts of the old economy and biggies in the new one. My experience of working with them has led me to realise that since this industry focuses a lot on improving products and productivity, improving... Continue Reading →
